Double-Digit Cruise and Land Sales Growth for CruiseOne®, Dream Vacations and Cruises Inc.®
High engagement, automated
technology and innovative marketing campaigns provide
home-based travel agencies with cutting-edge tools for success
Fort Lauderdale, Fla. (January 10, 2017) – Home-based travel agencies CruiseOne, Dream Vacations and Cruises Inc. — which are part of World Travel Holdings, the world's largest cruise
“With only two percent of the population having taken a cruise, it is our mission to attract new cruisers and gain market share in the resort vacation business,” said Debbie Fiorino, senior vice president of CruiseOne, Dream Vacations and Cruises Inc. “We know the industry is evolving, which is why we act for today and build for tomorrow by investing in supporting the ever-changing needs of our network. We are
The launch of experiential franchise brand, Dream Vacations, was a tremendous accomplishment and signifies a shift in the cruise agency industry ideology. Since launching in April 2016, more than 60 percent of the franchise system operates under this brand and more than 90 percent of new franchisees join the network as Dream Vacations. As a result of this new brand, Dream Vacations franchise owners are experiencing on average a 14 percent growth in their cruise business, while their land and resort business has seen a 30 percent growth, for a total sales increase of 17 percent.
2016 saw an all-time high participation rate with more than 82 percent of the network utilizing the marketing programs offered to them, this is an increase of 22 percent year over year. The corporate headquarters funded more than $650,000 in promotions such as “National Umbrella Drink Day,” a Food Truck Takeover, transportation credit and more, and has plans to increase this amount to more than $1 million in 2017. “This high adoption rate is an indicator that our agents who are engaged and using the resources we provide are achieving their growth goals, which once again reinforces why they are the most profitable in the industry,” said Rosemarie Reed, vice president of sales and marketing.
Cruises Inc., CruiseOne and Dream Vacations offers its network of travel agents the premier training platform in the industry with a foundation based on engagement and collaboration. Beyond the traditional award-winning learning modules found in The Learning Center, agents accredit their success and competitive advantage to the multitude of opportunities they have to personally meet with their corporate support team, travel industry leaders and share their best practices with each other, whether at Regional Trainings or National Conference. In 2016, Regional Trainings experienced record attendance of more than 30 percent of the entire network participating, while National Conference also saw record engagement with more than half of the agents from all three brands aboard the Carnival Vista in December.
Drew Daly, general manager of network engagement and performance noted, “The numbers speak for themselves — this high involvement and participation rate correlates with the impressive individual agency growth across the network. We believe there is intrinsic value in having our agents fully understand the vacation experience they are selling to their customers, that is why we make significant investments each year in facilitating private ship tours and Familiarization Trips, as well hosting National Conference aboard a weeklong cruise every year.”
Giving back is a keystone of World Travel Holdings and its brands and for the past six
While the network continues to grow by 10 percent year over year across all brands, recruiting military veterans has become the cornerstone of recruitment efforts. In 2016, CruiseOne/Dream Vacations celebrated the fifth anniversary of its flagship program “Operation Vetrepreneur: Become Your Own General” and since 2012 has given away 25 complimentary franchises to military veterans valued at more than $317,000. “Franchising is one of the most popular career choices for military veterans when they transition out of the service and we are honored to have received national recognition as a top franchise for military veterans across all industries, including a number one ranking three years in a row from Military Times,” said Tim Courtney, vice president of franchise and network development and ambassador of veteran affairs.
In 2016, CruiseOne, Dream
“2016 was a year of amazing accomplishments and I am so proud of my team at Headquarters for all they do to support the more than 1,600 home-based travel agents who are the most passionate and profitable in the industry,” added Fiorino. “2017 is going to be a milestone year with all three of our brands celebrating significant anniversaries – Cruises Inc. 35 years, CruiseOne 25 years and Dream Vacations celebrating its first successful year in the market. I just know it will be another year for the record books.”
The companies are looking for individuals who are passionate about travel, helping others and are eager to go into business for themselves, but not by themselves. For more information on joining these award-winning agencies, please visit www.dreamvacationsfranchise.com to learn more about owning a CruiseOne / Dream Vacations travel franchise, and visit www.sellcruises.com to learn more about the Cruises Inc. business opportunity.
About Dream Vacations, CruiseOne® and Cruises Inc.®
Dream Vacations, CruiseOne® and Cruises Inc.® are part of World Travel Holdings, the world’s largest cruise