Marketing and Technology (MarTech) Innovations Wow Crowd at Dream Vacations and CruiseOne 2023 National Conference

VP of Marketing Alicia Linden and VP of Technology Sandi Szalay  Announce New Initiatives and COO Debbie Fiorino Delivers Motivational Address 

Fort Lauderdale, Fla. (November 6, 2023) – On the first full day at sea of the Dream Vacations and CruiseOne National Conference aboard the Carnival Celebration, Senior Vice President and General Manager Drew Daly led a discussion with Vice President of Marketing Alicia Linden and Vice President of IT Sandi Szalay looking back on the year that was and what lies ahead for the travel agency franchise.

Linden recapped the dynamic marketing campaigns including boat billboards that hugged the Florida coastline, national HULU commercials, and of course, the Times Square billboard in the heart of Manhattan. The towering Dream Vacations ad provided immense brand exposure with 18 million impressions, new lead generation and drove a 10 percent increase in website traffic during the campaign timeframe. Linden promised more of these opportunities in 2024 including regional TV placements throughout the country, national commercials on streaming services, and more regional digital billboard opportunities.

Daly’s focus then turned to Szalay for a check-in on how the Dream Vacations and CruiseOne network rallied around the award-winning groups application after the initiative was announced at last year’s conference. She revealed that group sales are up more than double every year prior going back to 2017. Szalay informed the crowd about the MarTech teams’ commitment to deliver on the network’s wish list and previewed some exciting upgrades to Cruise Control, the network’s proprietary customer relationship manager (CRM), shopping & booking platform and groups application. Linden and Szalay announced the next major MarTech project in 2024 will be working on customizable and optimized websites for Dream Vacations and CruiseOne travel advisors.

“This joint session was a great way to showcase how our ‘MarTech’ teams work closely together on many goals and projects that support our network,” said Daly. “With the strength of these two teams, we are able to produce advanced technologies that automate, simplify and optimize the marketing tools we deliver to our network of travel advisors.”

During Sunday’s general session, World Travel Holdings Senior Vice President of Product & Operations David Crooks sat down with Carnival Cruise Line President Christine Duffy for a Q&A. Duffy shared valuable insights as well as her vision and outlook for 2024. She also credited the Dream Vacations and CruiseOne network of travel advisors for playing a pivotal role in the incredible year the travel industry is enjoying. Crooks also spearheaded a panel on Monday, playfully named “Spill the Tea”, where attendees got the inside scoop from suppliers on updates and changes within their brands. The “Spill the Tea” panel was composed of:

  • Barbara Julian, Key Account Manager, Celebrity Cruises
  • Koreen McNutt, SVP Sales and Trade Relations, MSC Cruises
  • Robert Coleman, Vice President Sales, Holland America Line
  • Chris Posada, Director of Strategic and National Accounts, Norwegian Cruise Line
  • Carmen Roig, Vice President Sales, Princess Cruises
  • Adolfo Perez, SVP, Global Sales & Trade Marketing, Carnival Cruise Line
  • Vicki Freed, SVP, Sales & Trade Support & Services, Royal Caribbean Cruise Line

With the theme of “Focus,” Chief Operating Officer of Owned Brands for World Travel Holdings, the parent company of Dream Vacations/CruiseOne, Debbie Fiorino delivered a powerful message about maximizing what you can control and minimizing what you cannot. Fiorino expressed how successful people design the life they want by removing negative thoughts and distractions as well as things that no longer serve them so they have room to focus on what’s working.

“During my address at last year’s Forward Conference, I posed the question, ‘how could we progress and improve every single day to ensure we are winning?’ This year, our travel advisors proved they know how to move forward and how to win,” said Fiorino, chief operating officer of owned brands for World Travel Holdings. “When our agents zero in and focus, they progress and improve. We saw that firsthand with our incredible effort during Wave season that endured the whole year. I look forward to seeing the amazing wins our advisors have next year with their reinvigorated focus.”

To follow the excitement this week aboard Carnival Celebration, use the #2023FocusConference hashtag.

Those passionate about travel with an entrepreneurial spirit who would like to be part of a travel agency network that cares more about its agents and travelers, should visit to learn about franchising with Dream Vacations and CruiseOne.

About Dream Vacations and CruiseOne® 
A member of the International Franchise Association, the top-ranked home-based travel agency franchise CruiseOne® has been in operation since 1992, and its sister brand Dream Vacations launched in April 2016, giving franchisees a choice in how they want to brand their travel business. Dream Vacations and CruiseOne franchisees have the resources to plan and create seamless vacation experiences for their customers while offering the best value. Dream Vacations and CruiseOne is part of World Travel Holdings and has received franchise partner of the year, a top-ranking status, by all the major cruise lines as well as national recognition for its support of military veterans. For more information, visit Like Dream Vacations on Facebook at, follow on Twitter at @Dream_Franchise and watch its videos at