Consumers can now easily navigate complex promotions

Fort Lauderdale, Fla. (July 17, 2018) – Recognizing that communicating, selling and supporting the landscape of complex promotions is a challenge in the cruise industry, home-based travel agency franchise Dream Vacations and CruiseOne and host agency Cruises Inc. developed a promotional engine within its consumer travel agency websites (, and which has revolutionized the online cruise shopping experience by simplifying promotions.

“We build technology that provides the most value and that truly matters to our agents and travelers,” said Sandi Szalay, vice president of information technology for Dream Vacations, CruiseOne and Cruises Inc. “Customers are more educated than ever and know about the offers that are available by cruise lines. Our enhanced websites not only display all cruise line offers, but they also provide the capability for customers to choose what offer matters the most to them – and complete their booking online.”

The new promotion-centric websites are the first-of-their-kind in the travel agent industry. They not only present the best prices, but also spell out cruise line promotions and packages, as well as exclusive promotions provided by Dream Vacations, CruiseOne and Cruises Inc. such as onboard credits, upgrades and more. Consumers will see rates for promotions qualified down to the stateroom level and which only pertain to them, creating a more personalized web experience. In addition, the new format is more intuitive making it easier than ever to book on any type of device.

There has been a paradigm shift within the cruise industry from a discount-to-fill to a market-to-fill strategy, creating a promotion-rich environment that emphasizes value over savings. Dream Vacations, CruiseOne and Cruises Inc. has taken the lead and is truly a trailblazer in building meaningful technology to support this industry-wide shift.

“As travel agents, we are value interpreters for clients and this is more true than ever with how many promotions are in the market,” said Mike Ziegenbalg of Jasper, Ga., who was the 2017 Franchisee of the Year, a member of Dream Vacations’ prestigious Circle of Excellence and Chairman of the IT Committee. “While our websites have always had online booking capabilities, now they can be used as a resource to us and our clients in making promotions easy to understand. This is a definite game-changer and allows me to spend more time providing amazing customer service to my clients instead of explaining promotions.”

Consumers who visit a Dream Vacations, CruiseOne or Cruises Inc. website will be able to:

  • view current cruise line promotional offers in detail
  • narrow down cruise options based on product, sailing and category, and
  • have unrivaled ability to independently select and book a cruise based on personal preferences and budget.

Those who are passionate about travel with an entrepreneurial spirit who would like to be part of a travel agency network that cares more about its agents and travelers, should visit to learn about franchising with Dream Vacations and CruiseOne, and to learn about becoming an independent vacation specialist with business opportunity Cruises Inc.


About Dream Vacations, CruiseOne® and Cruises Inc.®
Dream Vacations, CruiseOne® and Cruises Inc.® are part of World Travel Holdings, the nation’s largest cruise agency and award-winning leisure travel company. The Dream Vacations and CruiseOne franchise opportunities give entrepreneurs a choice in how they want to brand their travel business, and Cruises Inc. is an independent business opportunity. Both business models provide a work-from-home opportunity to those interested in selling all types of travel experiences whether it be a cruise, resort stay or land tour. With a mission of delivering a remarkable experience, travel agents with all three brands are given premium resources to plan and create a seamless vacation experience for the customer while offering the best value. For more information on Dream Vacations and CruiseOne, visit, like the Facebook page, follow on Twitter at @Dream_Franchise or watch its videos at For more information on Cruises Inc., visit and become a fan on Facebook at